Creating Effective Social Media – 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1) Know your target audience: You know your customer (or you should) – that’s your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target’s imagination. Use humor and remember that being too formal can seem inauthentic. Don’t forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what’s trending.

2) Intentionally set boundaries: After you have visualized your target audience you will need to set up “Go” and “No-Go” areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3) Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4) Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5) Use color: Don’t forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.


Stephanie Newby is the owner of Newgreenie Inc, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author’s information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie Inc. newgreenie.com

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Building a 3D Model of the Brain – In the Brain of A Health Professional Student

New Technology for Educators of Medical and other Health Professionals

by Bradley Tanner, MD

Health professional trainees start their training with a limited understanding of neurobiology and over time must develop a mental map of the brain’s uniquely complex structures and its network of neural pathways. They must learn the underlying neuroanatomy, neurophysiology, and neuropathophysiology of the brain to establish a core framework upon which they build the science of medical assessment and treatment of brain-related disorders.

Students need to develop an internalized, spatially relevant 3D map of brain structures and their connections. Poor 3D comprehension can lead to errors, misunderstanding, or doubt that a scientific basis of a brain-based disorder (e.g., addiction) exists.

The brain is a unique creation and far more challenging to understand than the heart, kidney, skin, and other organs. Unfortunately, its complex interconnecting structures and interactions have no close similarity to common, everyday experiences or models (e.g., pumps, filters, tubes, rubber bands). Cutting open a brain (in reality or radiologically) reveals globs of gray and white and does not disclose its complexity or vast potential.

Currently, students use 2D diagrams, dissections, radiological scans, textual descriptions, 3D visualizations [represented on a 2D screen], glossaries, and slides to visualize brain neuroanatomy. Three-dimensional (3D) neuroanatomic renders delivered on a 2D screen can be partially successful in providing spatial relationship abilities compared to standard 2D objects, but these tools still do not reach the full potential of technology to enhance spatial skills and develop 3D maps. Learners need a powerful tool to visualize the brain and time-efficiently build an internal model of the brain.

The solution is the latest generation of Virtual Reality headsets. Virtual reality training engages the learner in environments not feasible in the real world, such as immersion inside body systems used in surgery training.

Oculus Rift™ VR (owned by Facebook) has renewed enthusiasm for consumer VR technology. Oculus takes advantage of Moore’s law (enhanced computer power and decreasing component size) alongside improvements in high-resolution small screens utilized in the latest generation of iOS and Android smartphones. The 3D stereoscopic VR world of today’s headsets responds promptly to head movements, fills the entire field of vision, and smoothly generates images that create a convincing alternate reality where the user can look up, down, and behind them. These headsets allow a near perfect representation of reality regarding short visual lag and a full field of view. The realism that is possible with the device evokes “real world” responses (excitement, fear, a sense of awe and wonder) that one does not see when folks watch a video or 3D images displayed on a 2D screen.

Headset VR technology has already been used to explore pain control, surgical repair of a hernia, and similarly complicated objects for engineering training. It is time to apply the potential of immersive headset-based VR technology to the task of understanding brain anatomy and neural connections.


Bradley Tanner, MD is the founder and President of Clinical Tools Inc., a physician certified in psychiatry and obesity medicine, a frequent presenter on the topic of health professional education and training, and a reviewer of NIH grant applications. His typical topics include VR technology, serious games, obesity, addictions and SBIR entrepreneurship. Webmasters and other article publishers are at this moment given reproduction permission as long as this article in its entirety, author’s information, and any links remain intact. Copyright 2017 by Bradley Tanner, MD. For additional content see blog.medstudentlearning.com

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