Creating Effective Social Media – 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1) Know your target audience: You know your customer (or you should) – that’s your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target’s imagination. Use humor and remember that being too formal can seem inauthentic. Don’t forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what’s trending.

2) Intentionally set boundaries: After you have visualized your target audience you will need to set up “Go” and “No-Go” areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3) Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4) Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5) Use color: Don’t forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.


Stephanie Newby is the owner of Newgreenie Inc, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author’s information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie Inc. newgreenie.com

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Top Stories: UPS 3D Printing, Google Test Tool Announced

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New technology like 3D printing is having a major impact on quite a few industries. But some small businesses still haven’t been able to access the technology as much as they’d like. Those businesses got some welcome news recently when UPS announced a new 3D printing service.

In addition, Google and many others also made announcements this week that could be relevant to small businesses. Read on for a list of headlines in this week’s Small Business Trends news and information roundup.

Services

Order 3D Printing Jobs Online with New UPS Service

Whether it is a toy or a hair clip, creating a product is a complicated process involving many people and just as many resources. In the past this meant hiring designers, engineers, a company to do the molding and eventually a manufacturer. If you are a small business with a great idea, you can see how the cost and process can be discouraging.

Google Launches Free Tool to Test Website Performance on Mobile and Desktop

In a world that’s gone mobile, having a website that isn’t mobile-friendly can hurt your business. If a site loads slowly or people can’t find what they need immediately, they are likely to leave and continue their search elsewhere.

Business Travelers, Click on Google Maps for Third Party Hotel Reviews

Google now shows third party hotel reviews in a quest to provide the best hotel reviews to travelers. Previously, a search for hotel reviews on Google would show you Google’s own hotel reviews only, but now a quick search for hotel reviews brings up Google’s reviews as well as third party reviews.

Tech

Soon You’ll be Taking Business Calls on Your Smart Jacket – Seriously

The barrier between us and the digital connectivity we need to work, play and live has been reduced by another factor with the announcement of the Levi’s Commuter Smart Jacket. So if you see someone walking down the street talking to themselves and swiping and tapping their clothes, no need for alarm, they could be wearing this Commuter smart jacket.

Smart Locks Provide Easier Access to Offices of the Future

Basic security is crucial for any small business. Yet, as non-traditional work patterns become more and more commonplace, the inconvenience of cumbersome and old-fashioned security methods is turning out to be a major hindrance for more forward-thinking business owners. A solution to that problem seems to have emerged with the launch of the second-generation August Smart Lock.

SAP Ariba For Small Business Provides Technology to Connect With Customers

One of the biggest challenges small businesses face is access to resources. Whether it is getting funded, acquiring the best talent or developing the necessary networks to help their company thrive and grow, they have to work that much harder compared to large enterprises.

Waverly Labs Earpieces Translate Other Languages Almost Instantly

Real-time translation used to be the domain of human beings, but machine translation has evolved to the point it can now deliver highly accurate results instantly. Watch this video that shows you how the new Pilot real-time translation earpiece works if you really want to be impressed.

Office

Prefer Chai to Coffee in Your Office? Check Out Chime

Coffee makers are essential parts of most office kitchens. They can help to keep your employees energized and motivated throughout the day, increasing both productivity and morale.

Warning

New Money Transfer Scam Asks For Payment Through iTune Gift Cards

The Federal Trade Commission (FTC) has warned of a new scam where criminals dupe people into paying fraudulent claims through iTunes gift cards. The FTC said that scammers are pretending to be agents from the IRS or U.S. Treasury and demanding that you pay back taxes via an iTunes gift card. Yes, an iTunes card.

Survey

Bank of America Study: 95 Percent of Entrepreneurs Built or Acquired

Setting up a business is difficult, but that’s not deterring entrepreneurs from pursuing their passion probably because most of them have done it on their own. That’s what a new study has revealed. According to U.S. Trust’s annual survey of high net worth entrepreneurs, the majority of business owners (95 percent) have founded or acquired their companies.

Small Biz Spotlight

Spotlight: BookScouter Offers a Platform for Comparing Book Prices

For college students and others who want to resell books, the process of finding the best price can be time consuming. There are several different platforms available to actually sell those books and textbooks. But to make sure you get the best possible price, there’s BookScouter. Read more about BookScouter and its price comparison tool in this week’s Small Business Spotlight.

Mobile

Ooma Office Adds IP Phones to Analog, Mobile Lineup for Small Business

Ooma, a cloud-based phone service provider for small business, just announced on its blog that it intends to include IP phone support for its Ooma Office phone system, which means that businesses can now use analog phones, fax machines, mobile and IP phones in combination.

FreedomVoice Phone Service Coming to GoDaddy: Why Should You Care?

Small Business Trends recently reported that GoDaddy is in the process of procuring cloud-based FreedomVoice phone service to add to its suite of small business marketing communications products.

Pebble Introduces Three New Devices on Kickstarter

The Pebble project has been one of the most successful funding drives on Kickstarter. The company was able to raise $10 million and $20 million in its first and second drives, respectively. This resulted in the introduction of some innovative smartwatches with each consequent round of funding.

What is Gboard for iPhone and What is it For?

The rift between Apple and Google is well documented, but in reality they need each other more than they let on in order to give their customers the solutions both companies provide. The latest evidence of this is the new Gboard for iPhone keyboard app Google just announced. With tens of millions of customers on the line, the Gboard is a no brainer for Google.

Social

How Can Businesses Use Facebook Continuous Live Video?

When it comes to social media, Facebook is undeniably king. That’s why businesses bend over backwards to try and engage with users via the social media platform — and it’s also why they’ve been working hard to take advantage of Facebook’s video capabilities. With the launch of the new Facebook continuous live video API, those capabilities have drastically expanded.

Startup

Microsoft Gives Grants to Businesses Providing Affordable Internet

As much as the world seems to be so connected online, more than half of the world’s population still doesn’t have access to the Internet and now Microsoft wants to reduce that number through Microsoft Internet access grants. Microsoft Internet Access Grants Awarded Microsoft Internet access grants seek to increase affordable Internet access in communities in underserved markets.

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YouTube Messaging App Announced, Snapchat Views Increase

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The social platforms that businesses use for marketing are constantly changing, from new options entering the marketplace to changing and updating features. Recently, YouTube launched a new messaging app to rival Facebook. And Snapchat more than doubled its video views in under a year. Read on for more small business updates in this week’s Small Business Trends news and information roundup.

Social Media

Move Over Facebook! YouTube Messaging App Is Here

Here’s a bit of unexpected but timely news — YouTube is adding a chat service to its app. The YouTube messaging app is essentially a messaging service that allows you to share embedded YouTube videos right from your chat window.

Snapchat Video Views Are Up – Again

Social media messaging app Snapchat has more than doubled the number of daily video views on its platform to 10 billion views in under a year. That’s up from 6 billion video views on Snapchat in November 2015 and 4 billion daily video views in September 2015. This exponential growth of Snapchat daily video views represents a 150 percent increase in video consumption in just under a year.

The Ultimate Guide to Periscope

Periscope, the live streaming video mobile app, cemented its position as one of the top social media networks when it was named the, “Apple App Store’s 2015 App of the Year”, an honor the company called, “a delightful surprise”.

Economy

Biz2Credit Ranks Top Cities for Small Biz by Revenues, Credit Score

What is the best city in America for small business growth? According to a newly-released survey from Biz2Credit, it’s San Jose, Calif., which edged out New York City to achieve the number one ranking. Biz2Credit, an online marketplace for small business funding, analyzed more than 55,000 businesses across the country in its annual Best Small Business Cities in America survey.

Only 13 Percent of Small Businesses Offer a Retirement Plan

The number of small businesses offering their employees a retirement plan has dropped by almost 50 percent. According to Capital One’s Spark Business Barometer, political uncertainty and poor retail conditions have forced a vast number of small businesses to scale back hiring plans — with just 26 percent of owners saying they plan to take on new staff in the next six months.

Marketing Tips

Google Shares Ways To Increase Traffic To Your Business [Watch]

Google wants small businesses make the most of the internet, and it’s doing its bit to encourage them. In April, the internet giant announced it will offer free workshops to help small businesses improve their online presence.  To that effect, it has now shared a video that explains digital marketing for small and medium businesses.

62  Percent of Consumers Think Local Businesses Need Better Online Presence

Local businesses need better online presence and must improve local marketing campaigns in order to succeed in their communities, a new survey says.

Retail Trends

A Behind The Curtain Look At How to Rank on Amazon

In a time when search engine ranking factors have been analyzed to death, one of the final mysteries in ecommerce marketing is how to rank on Amazon. That’s right — it’s far easier for a small business to find solid, usable advice on how to raise its search engine rank on sites like Google and Bing (so they appear earlier in search results) than it is to do the same on Amazon.

Handmade  at Amazon Expands Categories to Include Accessories, Toys, Games, More

Amazon.com announced recently that Handmade at Amazon, its new store for handmade items, has added three new product categories of handmade items. The site sells products crafted and sold directly by artisans in competition with well-known handmade platform Etsy. The new Handmade at Amazon categories are Accessories, Baby and Toys and Games.

Pitney Bowes SendPro Offers Cost-Effective Shipping for Small Biz

Shipping and mailing products provider Pitney Bowes just launched a “first of its kind” shipping software called SendPro, that enables small businesses to utilize the same technology used by large companies to manage shipping, mailing and parcel payments but at a price that fits most small business budgets.

eBay Virtual Reality Department Store Shows Futureworld Shopping

For some time, small business owners have been pondering how virtual reality might change the way they serve customers. Now one of the world’s largest online retailers may be pointing the way. Sure, shopping from a mobile gadget is already convenient enough, but eBay thinks the shopping experience can be improved further with the use of virtual reality.

Check On UPS Delivery Progress with New Follow My Delivery App

While most delivery services offer basic location services, UPS on Wednesday announced that it will be rolling out its “Follow My Delivery” app that allows users to check on UPS delivery progress.

Small Biz Spotlight

Spotlight: Bamboo Watches Australia Keeps Time While Saving the Planet

Innovative business owners are constantly finding new ways to use eco-friendly materials in various products. Bamboo Watches Australia is just one example. The Australian based company uses, you guessed it, bamboo to make quality watches. Read more about the company and its story in this week’s Small Business Spotlight.

Startup

GoDaddy’s Flare App Gives Entrepreneurs Feedback on Business Ideas

Earlier today, domain registrar and Web hosting company GoDaddy announced in a prepared statement, the launch of the new GoDaddy Flare app. The mobile app is designed to help entrepreneurs gather quick feedback on business ideas from fellow entrepreneurs, experts, potential customers and investors.

Finance

Android Pay Coming to Bank of America ATMs

Earlier this year, Bank of America jumped onto the cardless ATM technology bandwagon announcing the introduction of the state-of-the-art ATMs that would allow customers to withdraw or complete other tasks using their smartphones instead of their bank cards.

Plastiq Lets You Pay a Bill — Just By Taking a Photo

While new digital financial solutions have changed the way we bank and pay our bills, there is still a large percentage of the population that prefers to use checks, brick and mortar outlets, and cash. But this doesn’t mean companies like Plastiq are not trying to sway this group and everyone else by providing solutions that can really simplify financial transactions.

Technology Trends

Amazon Echo? Meet Google Home

When the Amazon Echo was released with its Alexa personal assistant in 2014, the popularity of the product caught everyone by surprise, including Google. Since then, the search giant was reported to have been working on an “Echo Killer,” and the company made good on that rumor when it announced Google Home at its 2016 I/O Developer Conference.

Microsoft ELECOM Patent Partnership Focused on Tech Accessories

The litigations in the tech world regarding intellectual property have been well documented. This has led companies to be more thorough with their due diligence before they decide to use a particular technology.

NetTALK  Adds New Features to International Call Service for Expats, Businesses

NetTALK, a platform similar to Vonage that lets users make inexpensive international calls via their WiFi or wireless connection, just announced the launch of several new features, one of which is intended primarily for small business use: 4G LTE wireless telephony service.

Airtime Relaunches As Group Video Chat, Wants To Be The Future Of Social

Four years after falling flat as a random chat “roulette” site, video sharing service Airtime has been relaunched as a free group video chat mobile app. The brainchild of Napster co-founder Sean Parker, Airtime was launched in 2011 as a live video chat site. It generated a huge level of buzz, stringing up endorsements from the likes of Snoop Dogg, Olivia Munn and Martha Stewart.

Book The Best Seat In The House With Reserve for Restaurants

Since they launched in 2014, Reserve has always been known as a ‘dining concierge’ and now they look ready to do more as they recently unveiled two new tools: Reserve.com, a website for users to find restaurants and make reservations, and a table management software Reserve for Restaurants.

3Dprintler ChatBot Shows Bids on 3D Printing From Your Phone

3D printing is now at your fingertips. That’s thanks to Canada-based startup 3Dprintler, which has introduced a chatbot for ordering 3D printing services via your favorite messaging apps like Skype, Facebook Messenger, and even SMS. Launched in April this year, the bot was recently showcased at TechCrunch Disrupt New York.

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Google, GoDaddy Announce New Online Services for Businesses

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You can already find just about any type of product or service to help grow your business online. But even so, there are new products and services coming out pretty much every day.

Recently, Google, GoDaddy and others announced new services and features that could impact small businesses. Read about those headlines and more in this week’s Small Business Trends news and information roundup.

Online Services

Google Channels Pinterest with Saved Images

Back in November 2015, Google dove into the world of Pinterest-esque photo bookmarking, allowing users to save photos and organize them in folders directly from their mobile browsers. Building upon this service, Google recently announced that it was bringing the Pinterest-like service for saving photos, articles, and other online content to the desktop.

GoDaddy  to Acquire FreedomVoice, Provide Low-Cost Phone Service to Small Biz

Domain name registrar GoDaddy is reaching into the realm of small business communications with a proposed acquisition of FreedomVoice, a cloud-based telecommunications provider, announced Tuesday. The deal will cost GoDaddy $42 million in cash plus up to $5 million in potential future payments.

New Shutterstock PowerPoint Plug-in Provides Picture Perfect Design

Are you tired of creating boring PowerPoint presentations with bullet point-filled slides? Is it difficult to find high-quality images you can use to liven things up? If so, the stock photography site Shutterstock just may have a solution.

Amazon Sales Up 28 Percent But Web Services Might be the Real Story

Beating analyst expectations once again, Amazon has reported a 28 percent increase in sales in the first quarter of 2016. Revenues totaled $29.1 billion, compared to $22.7 billion in the same quarter the year before. The Amazon stock went up more than 12 percent following the big announcement that will silence many skeptics.

Yodel Acquisition Makes Web.com Subscriptions Jump

The decision to acquire Yodle has paid off for Web.com, as it reported a strong first quarter of the year. The web services company now has approximately 3,423,000 total net subscribers, up 70,000 from the end of the fourth quarter of 2015. This includes nearly 53,000 subscribers from the Yodle acquisition.

Economy

Bernie Sanders on Small Business Issues (In His Own Words)

Bernie Sanders may be to Hillary Clinton what Exaggerator was to Nyquist in the Kentucky Derby, but he remains a dogged contender for the presidential nomination despite the delegate count. For that reason, Small Business Trends felt it would be appropriate to share what Sanders has to say about small business issues, in his words, in the unlikely event he gets elected.

New Office of Small Business Advocate Contemplated for SEC

Legislation has been introduced in the Senate that will create an Office of the Advocate for Small Business Capital Formation at the Securities and Exchange Commission (SEC).

Micro Businesses Love Independence, Worry about Cash Flow [Survey]

Ninety-four percent of independent workers love the control that independence provides, but 67 percent say their top concern has to do with inconsistent income in their micro businesses.

Employment

What Jobs Are Small Businesses Hiring Most?

A lot of the jobs small businesses are looking to fill across the country are primarily the same as those larger companies are working to fill, too. There are some places where small businesses can actually be competitive when hiring, according to data from Indeed. Indeed has identified the top 10 jobs being filled by small businesses nationwide.

Retail Trends

eBay Valet Program Lists, Sells and Ships Products for You

Even though ecommerce sales grew at 14.6 percent year over year in 2015 to a grand total of $341.7 billion, it still accounted for only 7.3 percent of total sales. The segment has a long way to go before it catches up to brick and mortar stores, which is why companies are continuously trying to integrate both worlds so consumers can shop without much differentiation.

Get out the Decanters, eBay Wine Is Now Online

The $15 billion wine industry is a very lucrative one, which is now growing even more because of the increasing number of middle class in developing countries around the world. This fact obviously hasn’t escaped the notice of online commerce sites, and as one of the leading companies in the sector, eBay has launched ebay Wine to capitalize on this growth.

Shopify Quarterly Results Ride High On Mobile Sales

Riding high on mobile phone orders, ecommerce company Shopify has started the year with a bang. The Canada-based company beat analyst forecasts and posted better-than-expected results. In the first quarter of 2016, Shopify’s total revenue grew 95 percent year-over-year to $72.7 million.

Small Biz Spotlight

Spotlight: Rufus Labs Focuses on Wearables for Businesses

The wearables market has been gaining a lot of attention lately. But the majority of the products are aimed at individual consumers who just want to own even more cool mobile gadgets. But Rufus Labs decided to focus its wearable product, the Rufus Cuff on a different type of consumer — businesses.

Social Media

How To Use Facebook Chat Bots to Market Your Business

You’ve heard about bad bots and the havoc they wreak for website owners, but the Facebook chat bots just launched for its Messenger app are the good kind. Facebook is opening up its Messenger platform in beta to allow chat bots into the application. These bots will let businesses deliver more services for their customers through the developer and business ecosystem of Facebook.

New and Improved Instagram Allows Longer Videos, More Ads

Instagram recently announced that it will soon roll out video carousel ads. This will allow advertisers and business owners to share up to five separate videos with one single purchase. Instagram allows longer videos as each of the videos can be up to a minute.

Technology Trends

WebmasterRadio.fm Relaunching as Cranberry.fm After Buyout

Cranberry LLC, a content marketing and amplification platform that provides native content distribution to improve customer engagement, announced recently it has acquired WebmasterRadio.fm and is re-launching the award-winning online radio and podcasting network as Cranberry Radio (cranberry.fm).

Oh Brother: New Printers Offer Color for Nickel a Page

Small office and home office (SoHo) businesses face two big challenges when it comes to printing: the high cost of buying ink and the inconvenience of running out when ink is needed.

Sprint Global Wireline Business Unit Launched

Today’s modern workforce has to operate without the limitations of geography, time and device,  software or hardware. This means the resources an employee needs have to be available no matter where they are, day or night, or on what device. Greater compatibility and flexibility are part of a growing collaborative environment.

Print Photos From Instagram With Epson Creative Print App

More than 400 million people now have an efficient and effortless way to wirelessly print photos from Instagram thanks to the newly released Epson Creative Print App. “Instagram is one of the most popular social media platforms among Millennials, and Epson now allows users to directly create and print their Instagram masterpieces with the enhanced Creative Print app,” Epson America Inc. senior marketing director Nils Madden said in a press release.

Is Talking Cat Collar Catterbox Purrrfect For Pet Owners?

After thousands of years of curiosity, cat owners can finally learn the innermost thoughts of their feline companions thanks to the invention of the world’s first cat interpreter. Launched by scientists at The Temptations Lab, the “Catterbox” collar uses a microphone and speaker in order to record, process and translate a cat’s purrs, hisses, and meows into human speech.

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