Creating Effective Social Media – 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1) Know your target audience: You know your customer (or you should) – that’s your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target’s imagination. Use humor and remember that being too formal can seem inauthentic. Don’t forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what’s trending.

2) Intentionally set boundaries: After you have visualized your target audience you will need to set up “Go” and “No-Go” areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3) Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4) Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5) Use color: Don’t forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.

Stephanie Newby is the owner of Newgreenie Inc, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author’s information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie Inc.

Creating Effective Social Media – 5 Steps to Creating Social Media That Reaches Your Target Audience:

Article Source:


User avatar

Carl Heyerdahl


Continue Reading

Why Your Business Website Needs More Local Content

Local content marketing

Struggling to rank highly in local SEO results? The problem may be your content. It’s just about impossible to rank highly in organic search without killer content– and that goes for local search, too. But creating killer local content is about a lot more than just stuffing a page with geo-targeted keywords. Awkwardly inserting popular search phrases like “coffee shop Austin Texas” or “Indiana car accident attorney” into every few lines of copy won’t help your ranking. (And you might even incur a search penalty.) Remember, Google’s ultimate goal is to provide searchers with the most relevant content as quickly as possible. To rank at the top, you need to think of yourself as the solution provider. And the solution you’re providing? Great content that answers search queries, of course and that’s the key to local content marketing.

Local Content Marketing

Here’s how to rank higher in local search by creating fresh, relevant and useful content:

1. Determine search intent. It’s Google SEO 101: if you put content on your site that closely matches the intent behind a given search term, you’re far more likely to rank highly for that local search term. While keyword research is useful for determining the top search terms, this is just a starting point. Take your research a step further by working backward to understand user search intent.User intent can be broken down into three core categories known as the “Do-Know-Go” framework:

  • Transactional (“Do”): Searcher wants to get to a website for a particular action (e.g., buying something, downloading something, signing up, etc.), your website allows the searcher to complete this transaction
  • Informational (“Know”): Searcher needs specific information, your content answers the questions
  • Navigational (“Go”): Searcher is looking for a particular website. There’s only one destination they want to reach.

If you were searching for a term like “Indiana car accident attorney”, what would be your immediate problem? What questions would you most urgently need to be answered? In this example, you’ve probably been in a car accident. In addition to requiring an attorney, you may require basic information about insurance claims or car repairs. Or maybe you’ve just had the accident and aren’t even sure what to do next! Providing useful information on what to do at the scene of an accident, what to do if you’ve been in a hit-and-run, and how to collect insurance benefits if you’re the victim of a hit-and-run are three examples of valuable “know” content.

That’s precisely the type of content Sevenish Law posts on their blog, like this fantastic article on why you should never leave the scene of an accident. Plus, the information is all localized for Indiana drivers. The website is smartly designed to drive conversions, too. The right sidebar prompts readers to contact the firm for immediate assistance but does so in a way that doesn’t distract from the content.

Local content marketing - lead generation

2. Publish consistently. Google loves fresh content. The more updates, the better. Fresh content increases personal authority in the eyes of Google while also keeping your audience informed and up to date. One and done isn’t enough. You need to consistently publish quality, local content on your website.Case in point: the highly competitive real estate marketplace. Users are not just searching for information on buying and selling homes in a particular community. They also want information on schools, cultural activities, outdoor activities, shopping, and other amenities that impact the quality of life. Consistently publishing a steady stream of these articles keeps a blog fresh and relevant in Google’s eyes, which is an added boost for local SEO rank.This is exactly the approach that Chandler, AZ Real Estate agent Cathy Carter has taken with her professional blog. Her content covers everything from a useful relocation guide to tips home top golf communities (Chandler’s a huge destination for retirees).Local content marketing - publish consistently

3. Be the authority. Do you know your community better than anyone else? Let the world know by publishing an authoritative guide. Whether that’s a list of the best live music venues in Austin, Texas or a guide to San Diego’s best beaches, reliable guides and lists are instantly clickable and shareable. Looking for inspiration? AirBnb produces fantastic interactive local guides for travelers to discover new communities

Local content marketing - establish authority
While AirBnb’s guides are a bit more comprehensive than yours likely need to be, the guides are an excellent example of viral local content.

To help your content get shared and stand out on Google, don’t skimp on the meta title or description! The best titles are exciting (e.g. “Java Junkie Bucket List: 10 Best Coffee Shops in Austin Texas”). The best meta descriptions tease out the juicy content (e.g. “Separate the gold from the grounds with this definitive list of the ten best coffee shops in Austin Texas”). Note that in both of these examples we’ve naturally integrated the geo-specific search term while still creating clever, compelling and clickable headlines and descriptions.

Bottom Line:

Once you’ve nailed the local SEO basics like claiming your Google My Business listing and confirming NAP consistency across citations, elevate your local SEO game with killer content. Identify user search intent, consistently post content that answers this search intent, and boost your clickability with great meta titles and descriptions.

Business Owner Photo via Shutterstock

This article, "Why Your Business Website Needs More Local Content" was first published on Small Business Trends

Continue Reading

How to Do the Right SEO Keyword Research

SEO keyword research tips

When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to that. The SEO keyword research tips below will help you do just that.

This gives you a better understanding of how to reach them in the search rankings, but also gives you a better understanding of your target audience in general. We’ve run a lot of SEO campaigns, here at Visiture, and unfortunately this is one area where we see a lot of people mess up before coming to us.

Sure, you want your company to get in front of as many people as possible, but you want those to be the right people, and you can’t do that without the right keywords. However, in addition to that, you can’t just see a keyword and think you can go after it. The keywords that you select to focus your campaign around have to be the best group that are relevant and attainable.

So, how do you figure out which keywords you should go after? With research, and we’re here to tell you exactly how to do so, the right way.

SEO Keyword Research Tips

Types of Keywords

Before any type of research starts, you first need to understand keywords and what makes a good keyword. Not only do you want to find keywords that are going to help you convert, but you also need to consider which ones you have a shot at.

The first thing you should take into consideration is the number of people searching for a keyword. This is a good indication of how big and relevant it is. The bigger a search is for a keyword; the more people you have a shot at reaching. However, you have to take into consideration that at some point a keyword can be too big for you. You aren’t going to rank higher than a national retailer who has a high domain authority for the word “women’s shows” when you are a smaller merchant.

This leads into our second point: You have to consider if you can actually rank for a keyword. Short, one-word keywords are going to be borderline impossible. Consider long-tailed keywords that give you a better chance of ranking for something, but we will get to that later.

SEMRush has a keyword difficulty tool where you can see how difficult the keyword will be to obtain:

SEO keyword research tips: SEMRush's keyword difficulty tool

Start with Topics

Now that you have a little background on keywords, and what you need to keep in mind, you can start your keyword research. The first thing that you want to do is to make a list of topics that relate to your business. These aren’t going to be your keywords—these are to help you come up with keywords later on.

Think about your business:

What’s your target market?
Are you marketing to businesses or consumers?
What’s the demographic?
What terms is that audience searching for now?
What type of terminology do they use?

Generally, this is fairly easy if you sell products online. If you are lead generation, finding the phrases and topics is much more difficult.

SEO keyword research tips - Topics

General Keywords

Once you have the topics, you can use your AdWords Keyword finder to acquire good keywords associated with these phrases.

For example: “SEO Company” is a phrase, and when we put this in the AdWords tool we get back some other good phrases: “Atlanta SEO Company,” “SEO Services & Company,” etc. We want to pick the keywords based on search volume and CPC.

The more people searching, and the higher it costs in AdWords, generally the better the keyword phrase. Remember, if the keyword seems too hard to achieve, use your keyword difficulty tools to see how hard it truly is.

Also, you can start by using keywords which you already rank for. Not only can you use those as inspiration for other keywords, but they can also be used to get you some quick rankings. It is much easier to jump up to number 6 in the rankings from number 20, than it is from being unranked at all. SEMRush, Ahrefs, or Searchmetrics are good for this!

SEO keyword research tips - General Keywords

Related Terms

After you have a general list of keywords and phrases, check out related search terms. You can do this by heading over to Google and typing in your keyword. At the bottom the search results it will bring up a related term list. This can help you find keywords you might not have thought of. If you really want to find more keywords, keep the process going. Type in that related search term and see what comes up there, and keep going until you are satisfied.

Using the Google AdWords keyword tool does a very similar process, but, if you like the manual process and want more finite specific control, the method above is better for related terms.

Check Out Your Competitors

Another great way to see what keywords you need to focus on (or not focus on) is to check out what your competitors are doing. Keep in mind that just because your competitor is trying to go after a keyword, it doesn’t mean that you should. It might not apply to you, but seeing it helps to give you insight and work on your own list.

If one of your competitors is ranking for a keyword that you already had on your list, then you want to work on your own rankings for that one. Checking out your competitors can also show you what they are not trying to rank for. If your competitors don’t seem to care about a certain keyword, it will make it easier for to you rank for it.

In order to check out your competitors, you can use SEMRush, which gives you free reports on keywords for the domain you provide. Searchmetrics and Ahrefs do a good job of this as well.

Long-Tailed Keywords

You definitely don’t want to forget about long-tailed keywords when you are doing your research. These are phrases that are longer and which generally contain three or more words. You don’t want all of your keywords to be long-tailed, but there should be a good mix.

While short-tailed keywords are generally searched more often, they are more competitive, and it’s less likely that you can actually rank for them. Say you are a clothing boutique in Atlanta. It’s going to be very hard to rank for the keyword “clothing,” but you can try to rank for “clothing boutique Atlanta.”

Not only are long-tailed keywords easier to rank for, they generally also give you better traffic. There is no point reaching someone who is searching for a clothing boutique who is in Boston, if you are in Atlanta and they have no plans on going there. When you rank for “clothing boutique Atlanta,” you are more likely to get people who will actually come to your store, because they are searching for your specific niche.


After you have looked at your general keywords, related terms, keywords that your competitors are trying to rank for, and long-tailed keywords, you should have a pretty good list of keywords that you can base your campaign on.

However, this shouldn’t be a once in a lifetime process. You need to keep coming back to your keywords and evaluating them. SEO is a quickly evolving sphere, and you want to stay ahead of the game before you find yourself slipping in the rankings.

It also might be that your business objectives change as you grow. Some companies re-evaluate their keywords as often as every month or so, but we advise at least every quarter. You will also want to add more, as you grow in your SEO presence, so that you can gain more rankings for more keywords.

SEO Photo via Shutterstock

This article, "How to Do the Right SEO Keyword Research" was first published on Small Business Trends

Continue Reading

5 Local PPC Tips for Your Business

how to use local PPC ads

Many companies will stay away from local pay-per-click (PPC) because they have the mindset that it will limit them to a certain geographical location, and they want to reach as many people as possible. In theory, this is a good idea. Of course you want to reach as many people as possible, but you also have to be realistic. Are you really going to be able to compete with a national retailer who has an unlimited ad budget? No; that is pretty much impossible. However, you can compete with them on local search.

This, combined with the recent surge in mobile search, makes it a great time to rethink your PPC strategy to include local PPC ads. To help, here are five tips your business can use for local PPC ads.

Use Local PPC Ads To Your Advantage

1.  Customize

Everything in your campaign needs to be customized to your specific audiences and searching segments. You do not want a generic ad being served to a highly specific audiences of searchers. One of your biggest advantages here is that you know the audience better than anyone else, plus there are numerous tools out there to help, including the Google keyword tool. Segment your ads based on the location and search they are making: That will resonate with their search query better. In short, if someone searches for “Italian Restaurants in Charleston,” you want ads matching that phrase.

You want to make sure that your landing pages that are on your ads are customized to your location and keyword group. When using local PPC ads, your ad is meant to attract the attention of a searcher; your landing page is where you engage, and hopefully convert, and is a landing page with similar content. Using our example above, you would use content similar to the ad once the searcher gets to the page; for instance, #1 Voted Italian Restaurant in Charleston would be a good example.

Your local PPC ads have gotten you in front of the right people; now your landing page has to have relevant information, so that your customers can find what they came to your site for in the first place. People don’t want to have to search through your website to find what you were talking about in your ad.

Going back to our restaurant example, if you have multiple locations, you want that ad to send you straight to information about your location in Wagener Terrace. Not only do people not want to search through your website for relevant information — they won’t. That’s why it is so important that you customize your landing pages to match your ad content. You can use location based segmentation to drive those search clicks to each of the locations instead of one “blanket” campaign sending them to the homepage.

2.  Targeting Long Tailed Keywords

 local PPC ads can target long-tail terms

Long tailed keywords (more than 3+ keywords in a search) are crucial in any local PPC ads campaign, but they are especially important when you take into consideration that potential customers are searching for a specific location.

You want to make sure that you select the right keywords to help people find you, and which are what your targeted market is searching for. In choosing local long tailed keyword phrases (Italian Restaurants in [Suburb here]), you make sure that your ad is served to potential customers who are close to you. In addition, these local long tailed keyword phrases are higher converting, will filter out a lot of “researchers,” and decrease your audience size, but you should be left with more targeted searchers who will be much more likely to convert.

3.  Negative Keywords

If you are not already, you want to consider negative keywords in local PPC campaigns. Normally, you want to select keywords that searchers are looking for, but there are instances where those keywords can include related keywords that are not related to your campaign.

Let’s say your restaurant is a seafood place, but you don’t serve shrimp. However, shrimp is a related keyword to seafood; therefore, you might get people coming in looking for shrimp when you don’t have it. By adding shrimp as a negative keyword, you exclude people you don’t want to reach, and this helps you to not waste any of your ad spend.

4.  Location Extensions

local extensions in local PPC ads

Ad extensions are very important in the PPC world and, when it comes to local PPC ads, one of the best ones you can have employed is a location extension. This is an additional part of your ad where you can list your address, phone number, hours, and any other additional information you want. When you have the location extension in your ad turned on, the ad will be served with a map in the results, so that your customers can see exactly where you are located.

One thing that you want to be sure of when dealing with location extensions is to have your Google My Business account set up and accurate. As we mentioned earlier, more and more searches are happening on mobile devices, and if you have a location extension enabled you are eligible for the new “nearby business mobile ad format,” which then serves directions to your location. If you have multiple locations, you definitely want to make sure all of the information is correct for each one.

5.  Call Extensions

local PPC ads using call extensions

In addition to location extensions, you also have the ability to enable call extensions, which will show your phone number within the ad. Again, when searchers are using their mobile devices, having your phone number in the ad makes it easier for them to call you. Also, by having the call extension employed, a “Call Directly” button will be populated. To give you an idea of how important this is, a recent study showed that 42 percent of smartphone users have used a click to Call Directly.

Another interesting facet of call extensions is that you have the option to either use your own phone number, or use a Google Forwarding number. By using a Google Forwarding number, you have more insights into the performance of the extension. It also gives you the ability to count phone calls as conversions. You set a threshold for how long the phone call has to be before it is counted as a conversion, though.

Local Search Photo via Shutterstock, Images: Visiture

This article, "5 Local PPC Tips for Your Business" was first published on Small Business Trends

Continue Reading

3 Ways to Market Your Local Business Online

Sponsored Post

Market Your Local Business Online

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not online, you may be missing out on a significant number of potential customers.

Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to get started today:

1. Add your business to online directories.

If you are still relying on that thick, dusty yellow book to find new customers, you may be missing a lot of opportunities. Today, many consumers turn to online directories first to find information about local businesses, and your business needs to show up in those searches. Here are a few types of directories to consider:

  • Search engine directories: List basic information about your business, like phone number, address and business hours, on places like Google My Business, Bing Places for Business or Yahoo! Local.
  • Local directories: Claim your business on some of the sites that specialize in listings by city or region, including, Citysearch and
  • Review-centric directories: If you rely on customer reviews to drive business, consider sites known for consumer ratings and reviews. Registration is also free at many popular sites like Yelp, Angie’s List and Merchant Circle.
  • Industry-specific directories: If your business is in a specialized industry, an easy way to find relevant, high-traffic directories for your area of expertise is to do a quick online search of your profession (e.g., “attorney”) or your profession + “directory” (e.g., “attorney directory”). The search results should include links to directories that you may want to focus on.

With so many directory choices, don’t feel overwhelmed at the possibilities. Just choose one or two that you think your customers use the most. Also, your business may already have a listing on these directories as search engines can automatically build one for you. In that case, all you’ll need to do is claim it and make sure the information listed is correct.

2. Set up a social media page for your business

Nearly two-thirds of American adults use social networking sites², so it makes sense to harness the power of social media to help promote your business. But what social media platform is right for you?

Social media channels have unique features and services, so knowing your goals can help you determine which social networking site will help you reach your target customers. Think about where your customers may spend their time online. Don’t assume it’s a popular platform like Facebook, LinkedIn or Twitter because that could limit your reach. For example, if you sell to consumers, LinkedIn may not be the most appropriate site.

Select one platform to serve as your primary social media presence. This will prevent you from becoming overwhelmed and help you to learn to use the site effectively for your marketing efforts. When you’re ready, consider advertising through social media. You can target your ads to people in a specific region and by demographic.

3. Start email marketing.

Email marketing helps boost customer loyalty with your brand, drive business to on- and offline channels, integrate multiple marketing channels and fuel the growth of social networks. Before you start, think about:

  • Your list of subscribers: Do you have a customer list? Make sure everyone on your list has opted-in to receive marketing emails. Also, how will you get new subscribers? Some ideas to consider are collecting email addresses at events and/or in your social media efforts.
  • Creating content to send to subscribers: You could promote your products and services, inform customers of special offers or even start a newsletter. Remember to create engaging content that your customers will find valuable and want to read.
  • Selecting an email service provider: Consider a solution that will help you grow, is low cost and doesn’t lock you into a lengthy contract. Make sure you have an idea of how many subscribers you have and how often you plan to email them. Most email service providers base their pricing on these factors.

The key to successful email marketing is to test your efforts. Plan to send out a few test emails to get an idea of the types of subject lines and content that your subscribers engage with the most. You may also want to test sending emails on different days and at different times to see if there is an optimal time to send your emails for the highest engagement.

Tie It All Together With a Domain Name

The three options to market your business online discussed above are important first steps to creating an online presence for your business. But, how do you tie it all together with your brand? Easy. Register a domain name, or Web address, to serve as the hub for your online brand.

Do you want your customers to go to an online directory page or your social media page? Whatever you choose, use your domain name to redirect to that site. Called domain forwarding, this option is usually easy to set up when you register your domain name and often takes as little as five minutes. In essence, you create a rule that automatically redirects anyone who visits your domain name to any page you designate.

You can also use your domain name in your email marketing campaigns by making it your custom email address for your business. Company-branded email shows your customers that your company is established and professional. Sixty-five percent of U.S. consumers believe a company-branded email is more credible than a business using a free email account.³

Having your own domain name makes it easy to tell people where to find you online. And, if you want to create a website in the future, you already have a great Web address that your customers know.

Now that you’ve made the decision to take advantage of the benefits of online marketing, read the First 5 Things to Do After Getting Your Business Online.

¹Five Reasons Every Small Business Needs a Website. January 2016.

²Social Media Usage: 2005-2015. Accessed April 6, 2016.

³Five Reasons Every Small Business Needs a Website. January 2016.

Market Image via Shutterstock

This article, "3 Ways to Market Your Local Business Online" was first published on Small Business Trends

Continue Reading

Unique and Effective Local SEO Tips for Local Businesses

effective local seo tips

Local SEO is very different than your general SEO campaign, but it can be very beneficial. But, we will admit that local SEO is tough and can be very hard to understand. Luckily, we’ve sat down and come up with some unique and effective tips that you can use for your local business. With these simple and effective local SEO tips, you will be able to obtain a new level of organic search traffic.

Effective Local SEO Tips To Implement

Do the Keyword Research

I know, you are probably tired of hearing about keyword research, but it’s crucial. But I will give you this – I’m not just going to talk about keyword research – I am going to show you how to perform it. First thing first, go to the AdWords tool and set up a campaign, if you need to. Once this is accomplished, use the keyword tool and put in your current website. From there, it should pull up for you a list of tons of keywords that you are likely associated with. From there, delete all of the “Ad Groups” (left-hand column), which do not relate to you. From there, you should have 5-15 groups of keyword phrase that you can rank for. You then want to highlight the different groups and make sure that you have a different page optimized for each group of phrases.

This is an example of what a finished product should look like:

keyword research for effective local seo tips

Build Out Landing Pages for Groups of Phrases

After you finish your keyword research, you want to make sure that you have one web page for each group of phrases. Pick out which web page you want to optimize for each group, and then focus on that page for those groupings. If you do not have it, then you want to build out landing pages for each group. Once this is complete, you have to have the landing pages linked to from the navigation bar. You want each page to optimize for the group of phrases, using the following:

1. Meta title
2. Meta description
3. URL
4. H1 tag
5. Body content

Build Local Citations

Google has three things that they look at for local SEO: time that your business/domain has been active, the links/citations back to your site, and then reviews. Getting links will be important, but having local citations is important so that Google knows where you are located. You need local directories (named citations) that point to your site that all have the same information from your phone number, email, address, etc….

One way that you can do this well is to use a tool, such as White Spark or Moz Local. Or if you want a DIY solution, you can use a YEXT automated directory solution. However, we see much more results from tools like White Spark/Moz, and then our SEO services that make all of the local citations manually, one by one.

Build Local Editorial Links

In addition to citations, you also need editorial links without the nofollow tags inside them. All directories or citations contain their outbound links as rel=”nofollow” which tells Google to not crawl the link to your site. Therefore, you need to good do-follow links to your site.  You can find very relevant local websites, such as local blogs, or even more national blogs that have to do with your industry. For instance, if you are a lawyer, you can Google search for “Write for Us Law”, “Contributing Writers Law” or “Guest Contribution Law”. This way Google can serve you results from websites that allow contributing writers. Then email them and secure a contributing writer spot and write content for them. Usually, they will nofollow the links in your bios, but your articles can contain links to your actual website.

Build Social Media Signals

Building social media signals is different than just doing social media. You need to post your blogs to your social media platforms and build relationships with your target market. Use retargeting to promote your content to website visitors, promote your content to people in your area (side note – if you are not creating good content, then you need to start ASAP) and use the advertising tools to really get your content shares, likes, and views. This allows Google to see that people are talking about you and your content, and therefore, are a good source for the keywords that you have.

Obtain Reviews

One of the three big things that Google looks at is user generated content. They want to see what people say about you. Make sure that you send people over to your Google+ page and your Yelp page to write good reviews and look for review sites in your niche by searching on your keywords, plus “reviews”.   Get good, real, and positive reviews and Google will value your site more than others, as long as you have the other two parts, which are links/citations and time you have been around.

Measure Your Traffic

Once you implement these tactics, be sure to measure your traffic so that you can benchmark your success. Use Google Analytics and Webmaster Tools to segment your organic search traffic. If your traffic, sales, and rankings are going up, you can be assured that your local SEO campaign is doing well.

Do you have any effective local SEO tips to share?

Local Business Owner Photo via Shutterstock

This article, "Unique and Effective Local SEO Tips for Local Businesses" was first published on Small Business Trends

Continue Reading