Creating Effective Social Media – 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1) Know your target audience: You know your customer (or you should) – that’s your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target’s imagination. Use humor and remember that being too formal can seem inauthentic. Don’t forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what’s trending.

2) Intentionally set boundaries: After you have visualized your target audience you will need to set up “Go” and “No-Go” areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3) Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4) Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5) Use color: Don’t forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.

Stephanie Newby is the owner of Newgreenie Inc, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author’s information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie Inc.

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Spotlight: HangBee Adds More Privacy to Social Networking

Private social networking

Privacy is a major issue when it comes to social networking. That’s one of the big reasons that HangBee got started. The team wants to create a private social networking experience that is more natural and privacy focused. Read more about the company in this week’s Small Business Spotlight.

Private Social Networking

What the Business Does

Provides a unique social networking experience.

The platform isn’t actually live yet. But the team is working on raising money via Kickstarter to get it off the ground.

Business Niche

Offering a unique and privacy centered experience.

Founder Will Christman told Small Business Trends, “While other social networks such as Twitter, Snapchat, and Facebook use a chronological data feed, HangBee’s Living User Interface uses a canvas-like design with a dynamic, real time environment that allows for those spontaneous interactions that can make interacting so much fun. As far as user privacy goes, HangBee is naturally deteriorating: with the exception of the Marketplace, everything you do is temporary and only stored on our servers while you see it on your screen. No other social network is committed to this level of privacy. Also, HangBee will be ad free, so we will always be able to work for you, the people.”

How the Business Got Started

By wanting to create something new and different.

Christman explains, “Back in 2014, frustrated with my social media options, I ultimately came to the conclusion that the current state of social networking is broken. There is no means of communicating in a natural way. Nearly every platform is just a variation of a chronological data feed. Users are only seen as dollar signs, as they are flooded with ads and their information is sold. But I knew that it didn’t have to be this way. I began developing my concept for HangBee and the Living User Interface in an attempt to bring social media back to the people.”

Biggest Win

Early support for the Kickstarter campaign.

Christman says, “We have had a tremendous outpouring of support up to this point. We hope that momentum will carry over into our Kickstarter campaign, which we are optimistic will be our biggest “win!””

Biggest Risk

Refusing to consider ads or selling user information as a revenue producer.

Christman says, “We know that this will make pitching the idea more difficult when obtaining future funding, but it’s something that we are very committed to. Instead, the site will be maintained using a 1% transaction fee from sales in Marketplace Hives, which exclusively use Bitcoin.”

Lesson Learned

Experience is important.

Christman explains, “At our core we are a group of college students working to bring our vision to life. One thing we wish we had done was cultivated a relationship with a mentor with years of experience in this field.”

How They’d Spend an Extra $100,000

Software production.

Christman says, “An extra $100,000 would definitely be put towards bringing in the software engineers to help code and bring the concept of Living UI to life.”

Private social networking with Hangbee


Team Meetings

A mix of online and in-person discussions.

Christman says, “The team consists entirely of a group of college students, with students from Stanford, UNC, Brown, and CU Boulder amongst our ranks. While we were developing the concept during the school year, we would all get together and have video meetings online (though hopefully that will soon be replaced with a Meeting Hive on HangBee!). Now that we are home for the summer, we work almost exclusively in the attic of Max’s house. Whenever it’s time for strategic planning and/or brainstorming, the team normally discusses ideas while tossing around a mini football or shooting a ball with mini hockey sticks. It’s a very active group, and there is a lot of energy in the room.”

Favorite Quote

“I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious.” -Vince Lombardi

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Images: HangBee

Top Image: Front left: Will Christman, Co-founder; Back left: Clare Zaytoun, Team member; Back right: Andrew Ziperski, Team member; Front right: Max Haensel, Co-founder

This article, "Spotlight: HangBee Adds More Privacy to Social Networking" was first published on Small Business Trends

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Spotlight: BookScouter Offers a Platform for Comparing Book Prices

bookscouter price comparison tool

For college students and others who want to resell books, the process of finding the best price can be time consuming. There are several different platforms available to actually sell those books and textbooks. But to make sure you get the best possible price, there’s BookScouter. Read more about BookScouter and its price comparison tool in this week’s Small Business Spotlight.

What BookScouter Does

Offers a price comparison tool for books.

President Dustin Checketts told Small Business Trends, “BookScouter is a price-comparison platform that allows students, book resellers and anyone simply wanting to de-clutter their lives, sell their books for the best possible price with no membership or registration required.”

Business Niche

Comparing rates from plenty of different platforms.

Checketts explains, “BookScouter is known as the most comprehensive book buyback price comparison site and the largest referrer to many of the country’s largest book buyback companies including,,, and”

bookscouter president

How the Business Got Started

To get the most out of selling back college textbooks.

Checketts explains, “After hearing the inconvenient process that a friend was going through to get the most cash out of their old college textbooks, Brandon Checketts, BookScouter founder and developer, decided to build a working prototype that simplified and expedited the process. Users would simply input their ISBN once and receive quotes from several online book buyback companies, making the decision of who to sell to for the most cash quick and easy.”

Biggest Risk

Growing the business through acquisition.

Checketts explains, “One of the biggest risks we have taken was buying out a competitive website. It was our first attempt at acquiring another website and we didn’t really know what we were doing. We were mostly guessing at the value of the website and quite frankly, the seller could have just taken our money and ran. Ultimately, it worked out fairly well; and although the website has not been a huge revenue source, it has been worthwhile and profitable.”

Lesson Learned

Invest in marketing.

Checketts says, “One thing that we would have done differently would have been to hire a marketing team sooner. The power of word of mouth advertising is incredible and has led the company to great success, but we also found that our marketing investments resulted in great ROI as the company continued to grow.”

How BookScouter Would Spend an Extra $100,000

Building a platform for actually buying and selling books.

Checketts explains, “We would use it to build a business where people could buy and sell their books directly through the BookScouter website. We would write informative blog posts and use the experience and traffic to teach others how make a business out of reselling books and other products.”

bookscouter screen

Favorite Team Outings

Going to the movies.

Checketts says, “The company rented a theater so all employees could see Star Wars: The Force Awakens when it came out.”

Favorite Quote

“It’s kind of fun to do the impossible” – Walt Disney

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Images: BookScouter, Second Image: President Dustin Checketts

This article, "Spotlight: BookScouter Offers a Platform for Comparing Book Prices" was first published on Small Business Trends

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Spotlight: Bamboo Watches Australia Keeps Time While Saving the Planet

Bamboo Watches Australia

Innovative business owners are constantly finding new ways to use eco-friendly materials in various products. Bamboo Watches Australia is just one example. The Australian based company uses, you guessed it, bamboo to make quality watches. Read more about the company and its story in this week’s Small Business Spotlight.

What Bamboo Watches Australia Does

Sells Australian made bamboo watches.

Business Niche

Creating an eco-friendly product.

How the Business Got Started

Because of a connection through Kickstarter.

Ricky Zurvas, owner of Bamboo Watches Australia told Small Business Trends, “I discovered a small Aussie brand through Kickstarter that was launching a range of Bamboo Watches and Sunglasses. I had never seen a unique product made out of bamboo and knew the product was validated because how successful the campaign ended. I could see this was a great product to sell as it was eco-friendly and made out of bamboo. I decided to reach out to the brand owners and launch a store selling bamboo watches. I plan to branch out into other related eco-friendly and sustainable accessories in the future.”

bamboo watches australia owner

Biggest Win

Launching a successful affiliate program with social media influencers.

Zurvas says, “This low cost tactic has grew our traffic and sales combined with other traffic strategies.”

Lesson Learned

Email marketing is important.

Zurvas explains, “One of the biggest mistakes I made was not building a email list as soon as possible. If I could start over, one of the first tasks on my to-do list would have been to create a email campaign. If you’re not building a list you’re losing sales!”

How They’d Spend an Extra $100,000

Social media influencers.

Zurvas says, “Most of our traffic comes from social media influences. I would invest heavily in this area and go for the much larger accounts to drive more traffic and sales.”

watch from Bamboo Watches Australia

Favorite Communication Tool


Zurvas explains, “I’m constantly in contact with my supplier and our most effective communication is a mobile instant messenger whatsapp. Highly recommend it for no cost team communication tool!”

Favorite Quote

“It’s not about money or connections. It’s the willingness to outwork and outlearn everyone when it comes to your business. And if it fails, you learn from what happened and do a better job next time” -Mark Cuban

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Images: Bamboo Watches Australia, Second Image: Bol Varga, owner of Bamb-u

This article, "Spotlight: Bamboo Watches Australia Keeps Time While Saving the Planet" was first published on Small Business Trends

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Spotlight: Rufus Labs Focuses on Wearables for Businesses

rufus labs wearables

The wearables market has been gaining a lot of attention lately. But the majority of the products are aimed at individual consumers who just want to own even more cool mobile gadgets. But Rufus Labs decided to focus its wearable product, the Rufus Cuff on a different type of consumer — businesses. Read more about Rufus Labs and its idea of creating wearables for businesses in this week’s Small Business Spotlight.

What Rufus Labs Does

Provides wearable computing devices for businesses.

Gabe Grifoni, CEO and co-founder of Rufus Labs told Small Business Trends, “The Rufus Cuff allows workers to operate hands-free with voice control, audio and video and a full keyboard for messaging, allowing workers to do their job more safely and efficiently. Connecting to smartphones via Bluetooth as well as working as a standalone device using built-in WiFi, workers will never be out of touch no matter what environment they are working in. The Rufus Cuff incorporates technology allowing location based alerts and task assignment using WiFi and BT.”

Business Niche

Focusing on business customers.

Grifoni explains, “Many wearables currently on the market are concentrating on the consumer sector and developing their products to be an extension of the mobile phone. We are developing a completely standalone device for the enterprise sector.”

rufus cuff from Rufus Labs

How the Business Got Started

Because of an interest in wearables.

Grifoni says, “Wearables have always been a huge interest for me. When I saw early on wrist wearables, I felt they weren’t being built to their full potential. They took a form factor from the late 1800s and put a glass screen on it, with some of them you could touch. Wearables needed to evolve into a different form factor that made them relevant — they didn’t have enough of a “why” to exist. I have my mobile phone and my smartwatch, which has notifications and some fitness elements on it, which is great for the consumer but for me, and the company, the longer vision of wearables is to replace everything in our pockets. Why do we need a wallet, keys and smartphone in our bag or pants when wearable technology is becoming so seamless and small? Properly designed wearables would not only eliminate the need for so many devices but could help up disconnect in a way and become more human as wearables can tell us things without being locked into a screen. That allows us to be a little more present and focus on the world around us. Wearables started the migration of everything out of the pocket. Wearables should be the only device you need.”

Biggest Win

Running a successful crowdfunding campaign.

Grifoni says, “We quickly raised half a million dollars with several thousand interested customers. Within that B2C customer subset, we started really seeing a lot of B2B customers: warehouse workers, hotel admins, restaurants, retailers, and huge corporations. Our crowdfunding campaign was such a big win because not only did it give us enough revenue to start the company and validate the concept, but it opened our eyes to a larger customer market (Enterprise) with a dire need.”

How Rufus Labs Would Spend an Extra $100,000

Growing the team.

Grifoni explains, “We have a lot of customer interest and the only thing that is hindering us from taking advantage of it is we need a bigger team to help us move faster.”

rufus labs worker

Favorite Quote

“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

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Images: Rufus Labs, Top Image: Gabe Grifoni, CEO and founder; Marty Spanjers, Special Operations; Easton Fier, Director of Brand Strategy

This article, "Spotlight: Rufus Labs Focuses on Wearables for Businesses" was first published on Small Business Trends

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