Creating Effective Social Media – 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1) Know your target audience: You know your customer (or you should) – that’s your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target’s imagination. Use humor and remember that being too formal can seem inauthentic. Don’t forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what’s trending.

2) Intentionally set boundaries: After you have visualized your target audience you will need to set up “Go” and “No-Go” areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3) Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4) Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5) Use color: Don’t forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.

Stephanie Newby is the owner of Newgreenie Inc, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author’s information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie Inc.

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SkySlope Lets Real Estate Brokers Manage Business Online

Real estate broker software - SkySlope

Real estate has always been one of America’s most lively industries. Every year, some two million licensed agents and 86,000 brokerage firms work day and night to move billions of dollars worth of commercial and residential properties. Bearing that in mind, it’s not difficult to imagine why so many young professionals flock to join the industry.

But it takes a lot of hard work and meticulous organization in order to achieve success in real estate. That’s something Tyler Smith, founder and CEO of industry game-changer SkySlope, found out the hard way.

“When I was 19, my friend and I decided to buy a house,” he says. “We had no expectations of what home buying should look like. We found a house, made an offer, and get this: our Realtor advised us to forgo a warranty and a home inspection to save some money.”

In hindsight, that was some pretty awful advice.  Immediately after closing on the deal, Smith’s new hot water heater broke down and ended up costing more in repairs than it would have taken to purchase a home inspection and a home warranty.

The awful experience convinced Smith that if his Realtor could offer that sort of customer service and still make “a huge chunk of change”, anyone could make it in the real estate industry.

“Real estate seemed like a no brainer,” he says. “I figured I could do it better, and it seemed pretty easy.”

That being said, the industry was a bit harder to crack than Smith has initially hoped.

“I laugh now because getting into real estate turned out to be harder than I thought,” he says. “But eventually, I figured out how to leverage business by building relationships. Customer service turned out to be the gift that keeps on giving; give white glove service to people, and they can’t help but refer you. I built my entire business on this principal.”

The business Smith refers to is SkySlope — a rapidly growing B2B software as a service (SaaS) platform that helps real estate agents and brokerages effectively manage their transactions online.

Real Estate Broker Software

Since its inception in 2010, SkySlope has grown by leaps and bounds. The company’s business has more than doubled in size over the last 12 months, and now helps to manage the transactions for some of America’s largest brokerages. Century 21, Keller Williams and Alain Pinel have all fallen head-over-heels for SkySlope’s ever-expanding pool of offerings.

That being said, SkySlope wasn’t built in a day — and it took Smith quite a while in order to assemble the perfect team to address the industry concerns that had plagued his own time selling real estate.

“As a Realtor, I needed my business to be accessible to my team and at my fingertips, no matter where I was,” he says. “Plus, giant paper files are cumbersome and archaic.”

“In my search to be super-efficient, I literally tried every application on the market. To be honest, I spent a lot of money, and in the end, none of them were robust enough. Similar to my outlook on getting into real estate, I figured I could create a platform that could handle transaction management and I could do it better than what was being offered.”

SkySlope’s team of cutting-edge developers were able to achieve those goals in record time. But from there, Smith said he was surprised to find just how challenging it would be to ensure that his new, game-changing software actually took off.

“I laugh now because I had no idea the amount of work and people power it would take to produce, sell, onboard and support a product like SkySlope,” Smith says.

But once Smith and his small team were able to build a bit of momentum, the ball started rolling fast.

Fast-forward a couple of years, and SkySlope is now home to 70 employees. Based in sunny Sacramento, the company has already established poll position as the real estate industry’s leading SaaS provider – and it’s not hard to see why.

“We are a service that helps brokerages bring value to their agents,” Smith says. “By streamlining, digitizing and storing transactions, we allow agents to spend their time on their clients and prospecting, which in turn helps brokerage be more successful.”

That service has already proven invaluable to small, independent brokerages in helping them to establish unbeatable levels of customer service. In turn, small business owners are drastically improving their competitiveness over the real estate industry’s global giants.

“Small brokers have to show that they are on the leading edge of the industry,” Smith says. “Providing services like transaction management software and transaction coordination help the boutique brokerages compete with the big corporate brokerages.”

“Yes, there is a cost associated with these services, but that’s the cost of doing business. Small brokers may be hands-on, but are they helping their agents be more efficient and effective? If small brokers are providing value, then they will have loyal agents and they will be prosperous.”

At the end of the day, it’s this notion of providing great value that drives Smith and his ambitions for SkySlope. After all, the real estate industry is ever-changing – and the SkySlope CEO is well aware that his company’s services must continue to evolve, too.

“Currently, SkySlope is working on streamlining our product and making it more intuitive. Once we tackle that, we want to start building full automation into the software,” Smith says. “I want SkySlope to be the Tesla of real estate software — fully automated, extremely accurate, luxurious and accessible.”

According to Smith, full automation is undeniably where the industry is heading. And by simplifying procedures for bustling brokerages, real estate experts will be able to free up their time in order to offer more support to hard-working agents on the ground.

“I love real estate, and I loved being a Realtor. I don’t want to see the industry collapse under the weight of technology,” Smith says. “We have to leverage the technology that is rendering real estate less valuable, pivot, and implement value in a different way.”

“I think agents who are providing phenomenal, over the top customer service are going to thrive.”

Image: SkySlope

This article, "SkySlope Lets Real Estate Brokers Manage Business Online" was first published on Small Business Trends

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